Making the Market: Insights from Art and Design Experts

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In this unique guide, six influencers of the art world, working in Finland and abroad, share their tips for a long-lasting, international career. We gain valuable insights of how a beginner or an emerging artist or designer can get their foot in the door of a gallery or a fair, while also learning about the principles of unique or collectible design markets. On top of that, we hear wisdoms that the professionals have learned through years of experience, wisdoms that are always topical, even if the global pandemic permanently transforms the logic of events industry and online shopping.

Making the Market: Insights from Art and Design Experts features Liv Vaisberg and Clélie Debehault of COLLECTIBLE, Hannakaisa Pekkala, Kari Korkman, Katja Hagelstam and Martta Louekari. This publication is part of Making the Market, a joint venture by Ornamo, The Finnish Institute in Germany, Institut finlandais and Finnish Cultural Institute for the Benelux. Through exhibitions, discussions and guidebooks, Making the Market brings together professionals, makers and visionary thinkers of art and design with an aim to create new opportunities and global partnerships.

The chapters of this guidebook help one to navigate towards a successful international career: Be persistent and confident, find a suitable mentor, reach key people, make space for your works and know your context. Towards the end of the guide, we also share the picks of professionals of key galleries, fairs and events in Europe and the United States.

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