Ornamo’s strategy

In Ornamo’s strategy, the ESG framework provides common principles for responsibility and sustainability in the design industry. The ESG framework fits well with Ornamo’s operations, as it creates a framework for responsibility and provides an opportunity to support sustainable development comprehensively. ESG is a widely used model originally originating from the business world that supports sustainable development goals by taking into account environmental responsibility, social and cultural responsibility and good governance.

WHY: BASICS OF STRATEGY WORK

Humans have come to the end of the road, where the consumption of natural resources is reckless. In all levels of society, people are looking for new working methods that can satisfy human needs within the limits of the earth’s carrying capacity.

The sustainability transition requires creativity and innovation that consider the economy, the environment and social responsibility. The challenges of sustainability are multifaceted and require resource-wise, innovative solutions and based on multidisciplinary cooperation.
Designers have their own role in this work.

Designers impact different industries and value chains at all stages. When the designers have sufficient responsibility skills, they meet an increasing demand in the labour market and as service providers, because organizations are looking for resource-smart and sustainable solutions.

However, we have a moving target in front of us. As the responsibility needs progress rapidly, the needs of those needing design will change. In addition, organizations are at different stages of the sustainability transition, and the skills of designers are needed in both traditional and new areas as well.

Ornamo is a voice, a community and a support network that helps designers develop their skills and provides support in the midst of change.